Published quarterly, peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. The journal serves a growing interest group and illustrates the contribution of marketing in the legal and regulatory venue. Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments. Finally, using several real-world examples, they show not only how each El affects people, marketers, and public policy makers but also, and perhaps more importantly, how people, marketers, and public policy makers interact with one another in a triad, under the common influence of El. Although prior studies have identified these Els, the authors differentiate all 12 and, using current, accepted theory, show how and why each arises. Beginning from established theory, the authors show that there are at least 12 distinct Els. Furthermore, each member of this triad can cause (positive or negative) implications for the other two. People under the influence of El interact with marketers and public policy makers in a triad.
Although research in marketing and public policy has identified El across various ethnic groups, little consistency exists across studies regarding terminology or theoretical explanations of El. Ethnic identity (El) refers to a sense of camaraderie felt by most people, especially recent immigrants, with others in their ethnic group or with people in other groups.
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